Market research on the group of food products with key participants and price analysis. This marketing analysis is useful for the final decision-making before entering the market. In addition, you get the maximum information to key market participants.
The volume of the market for raw coffee beans
The purpose of this market analysis is to determine the feasibility of entering the market with the existing product and offer.
|Net weight, kg||$|
|Arabica||1 703 400||5 423 604|
|Robusta||4 510 898||10 146 371|
|Other||68 169||290 720|
The overall result
|6 282 466||15 860 695|
Based on the analyzed situation, we compile a table of average prices on the market, depending on the country of origin. We analyze the comparable values of one type of product.
|FCA||Total average price:||3,88|
|Average countries depending on the country of origin:|
(An example is shown for Arabica, such an analysis is carried out for all commodities under research).
Key potential buyers
Choose a list of key market players. Not all the participants entered the initial presentation, but those that form the market. This does not mean that you will decide to start cooperation with these companies. However, cooperation with them, can give maximum efficiency in a short period of time.
Search and analysis of entry points
Analysis of data of market participants.
|FCA||4 200||11 726||2,79|
|FCA||3 000||4 839||1,61|
|FCA||3 600||9 320||2,59|
|FCA||1 035||3 530||3,41|
|FCA||1 035||3 624||3,50|
|FCA||1 380||5 617||4,07|
|FCA||1 380||4 119||2,98|
|FCA||1 740||5 317||3,06|
|FCA||2 100||6 289||2,99|
|FCA||2 400||4 005||1,67|
|FCA||1 035||3 523||3,40|
(Data are presented for an example).
Analysis of key partners of market participants
Based on all the information provided above, an offer for the customer with the optimal price offer and entry points is formed. If necessary, a number of preliminary negotiations are conducted and a number of meetings are planned.
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