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Marketing analysis of the food group of goods before entering the market

 

Market research on the group of food products with key participants and price analysis. This marketing analysis is useful for the final decision-making before entering the market. In addition, you get the maximum information to key market participants.

 

The volume of the market for raw coffee beans

 

The purpose of this market analysis is to determine the feasibility of entering the market with the existing product and offer.

 

Type

Net weight, kg $
Arabica 1 703 400 5 423 604
Robusta 4 510 898 10 146 371
Other 68 169 290 720

The overall result

6 282 466 15 860 695

 

Coffee Market Analysis Analysis of the coffee market, money

 

Price policy

 

Based on the analyzed situation, we compile a table of average prices on the market, depending on the country of origin. We analyze the comparable values of one type of product.

 

Type: Arabica

Delivery conditions:

FCA Total average price: 3,88
Average countries depending on the country of origin:
BI 3,82 CO 3,57 HN 3,36 NI 4,11 SV 4,94
BO 6,95 CR 4,37 IN 3,53 PA 4,38 TL 3,25
BR 2,95 CU 5,16 KE 3,52 PE 3,25 TZ 3,83
CG 3,34 ET 3,41 MW 3,30 PG 4,25 UG 3,03
CN 3,25 GT 3,84 MX 4,07 RW 4,13 ZM 3,68

(An example is shown for Arabica, such an analysis is carried out for all commodities under research).

 

Key potential buyers

 

Choose a list of key market players. Not all the participants entered the initial presentation, but those that form the market. This does not mean that you will decide to start cooperation with these companies. However, cooperation with them, can give maximum efficiency in a short period of time.

Key customers for the purchase of Arabica

 

Key customers for the purchase of Robusta

 

Search and analysis of entry points

 

Analysis of data of market participants.

Delivery conditions

Netto, kg $ Price
FCA 4 200 11 726 2,79
FCA 3 000 4 839 1,61
FCA 3 600 9 320 2,59
FCA 1 035 3 530 3,41
FCA 1 035 3 624 3,50
FCA 1 380 5 617 4,07
FCA 1 380 4 119 2,98
FCA 600 2 101 3,50
FCA 1 740 5 317 3,06
FCA 690 1 968 2,85
FCA 2 100 6 289 2,99
FCA 2 400 4 005 1,67
FCA 1 035 3 523 3,40
FCA 300 1 049 3,50
FCA 690 2 804 4,06

(Data are presented for an example).

 

Analysis of key partners of market participants

 

The key partner and pricing policy for the coffee market

 

Final conclusions

 

Based on all the information provided above, an offer for the customer with the optimal price offer and entry points is formed. If necessary, a number of preliminary negotiations are conducted and a number of meetings are planned.

 

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Marketing analysis of the food group of goods before entering the market
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