A lot of companies look for an opportunity to promote their products. New sales departments are formed, new sales managers are hired and advertising budget goes up. All these measures don’t necessarily bring results we want to achieve. Often CEOs are used to selling their product in the region they operate, while export sales aren’t even considered. Sales to Russia or any other country of the former Soviet Union is often the holy grail for most companies. However lately due to the tension in relations between Ukraine and Russia there is a tendency of increasing export to other countries by Ukrainian companies. Europe has a sufficient share of the total exports of Ukraine over 2017.
The media landscape analysis has revealed that in fact only few companies of FSU consider the market of Africa. That is surprising. Africa is one of the most high-potential regions in the long view. Entering this market today you provide future for your company. The USA and China are investing heavily into the region. Europe is actively “protecting” this region against commercial “invasion” of other countries. But promoting and selling the product in Africa is possible. Over the last 10 years the African continent has been actively increasing goods imports. The growth curve is steadily going up.
Import to some country in Africa
Please find below top-20 goods of the food industry that are being imported by Africa today:
- Refined sugar
- Chocolate product
- Cattle meat
- Hard cheese
- Eggs and egg powder
- Whole-milk product
- Condensed milk
- Tomato paste
- Juices and non-alcoholic beverages
- Baby food
- Oil sunflower