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Africa - a promising market for sales


A lot of companies look for an opportunity to promote their products. New sales departments are formed, new sales managers are hired and advertising budget goes up. All these measures don’t necessarily bring results we want to achieve. Often CEOs are used to selling their product in the region they operate, while export sales aren’t even considered. Sales to Russia or any other country of the former Soviet Union is often the holy grail for most companies. However lately due to the tension in relations between Ukraine and Russia there is a tendency of increasing export  to other countries by Ukrainian companies. Europe has a sufficient share of the total exports of Ukraine over 2017.


The media landscape analysis has revealed that in fact only few companies of FSU consider the market of Africa. That is surprising. Africa is one of the most high-potential regions in the long view. Entering this market today you provide future for your company.  The USA and China are investing heavily into the region. Europe is actively “protecting” this region against commercial “invasion” of other countries. But promoting and selling the product in Africa is possible. Over the last 10 years the African continent has been actively increasing goods imports. The growth curve is steadily going up.


Import to some country in Africa

Import Africa



Please find below top-20 goods of the food industry that are being imported by Africa today:

  1. Refined sugar
  2. Potato
  3. Beer
  4. Tea
  5. Coffee
  6. Chocolate product
  7. Cattle meat
  8. Butter
  9. Hard cheese
  10. Eggs and egg powder
  11. Whole-milk product
  12. Condensed milk
  13. Margarine
  14. Onion
  15. Tomato paste
  16. Juices and non-alcoholic beverages
  17. Baby food
  18. Pasta
  19. Oil sunflower
  20. Spices 

What kind of product would you like to sell in Africa?

Author Afimex Company

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Africa - a promising market for sales